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Custom Google+ URLs Rolling Out

Google has announced that custom URLs are starting to roll out on Google+. Unfortunately it's only for Celebrities and Brands right now, but it's "coming soon" for everyone else.

Your Google+ profile is a place for you to share your passions with the millions of people who come to Google each day. Whether you're a clothing brand showing off your latest fashions (, an athlete talking about the game (, or an actor recalling a favorite role (, your Google+ profile helps you connect with the people who share your interests. Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+.

(via Saurabh Sharma)

Many other social networks like Facebook and Twitter already have this feature of course, but Google has a possibly more difficult task ahead as it has to deal with the problem of verifying a large number of existing accounts (many with the same name of course).

Yonatan Zunger (Chief Architect, Google+) points out the main issues in a comment on this post:

"The apportioning of vanity URLs is going to be done in a systematic way. I think we've come up with a pretty good method for it, although I can't talk about that at this time. But no method is optimal; we have to find something between the two extremes of hand-picking who gets which URL, and opening up a land rush. Neither of those end well. Overall check-marks on an account are pretty much only useful or meaningful if you are very famous, so in a way that's simpler."

We'll be following with interest and will let you know when it's time to grab that name!

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