Skip to main content

Can You Monetize Google+ Communities?

Google+ Communities are proving a hit with users, but can they (should they) be monetized?

Google introduced Communities to Google+ in early December and they've been a big hit. Users, Businesses  and Brands are joining them in droves as well as setting up their own Communities with a diverse range of topics. You can find Communities discussing everything under the sun from Fly Fishing to SEO. Here's our G+ Resource Community for example.

However, many people who make their money online will be asking the same question. Are Communities a viable way of monetizing Google+?


1. G+ Communities as Membership sites.

Paid-for Membership sites are an established internet business model. It's a simple way to do things. You want to join the Community? You have to pay a fee. This could either be a one-off payment, or a weekly/monthly/yearly subscription, etc.

How would this work on Google+?

Create a private Community at plus.google.com/communities and then set a fee for joining. Payment via your preferred payment method (Google Wallet, Paypal, etc)


2. Events 

When first setting up a Google+ Community, you'll notice that "Events" is a pre-created category in the sidebar on the left. (discussion is another and you can add more). Use this to create a paid event, or a free
event to add value.


How would this work on Google+?


Events are already well integrated into Google+ at plus.google.com/events and there's already an existing field for tickets:


Apart from selling tickets to an event, (online, or physical) you could also create free webinars, presentations, hangouts, etc, to give that "added value" to a existing Community. Free content with added value, leading to a paid product (for example) is a long established method of online monetization.


3. Products and services

If you have a busy and active Community with great value, then it's an easy step to let people know about a paid product, or service that you offer. (online store, ebook, consulting, training, etc)



How would this work on Google+?

Easy as posting a link. There's also lots of extra opportunities for marketing and promotion using built-in features like Events and Hangouts. Do bear in mind though, that not everyone likes to be sold to and don't be a spammer!


What other ways do you think Communities could be monetized? Or do you think they shouldn't be? Let us know what you think.

Comments

Popular posts from this blog

Should You Put Everything On Google+?

With all the growth and engagement value that Google+ offers, do you still need a place to call your own?

The Google+ Habit: Part 4 - Engaging

Fourth in a series of posts looking at Google+ as a part of your daily routine.

Brand Building on Google+: Page or Profile?

OK, so you're using Google+ as a business. Why do you need a personal profile and a business page? What's the point?